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Organizing and standardizing your data is a many-step process. A single field may have many changes and steps before the field is considered clean and usable. For instance, for the "First Name" field, you might do things like formatting for proper capitalization, removing symbols, removing whitespace, and removing last names from the field.

Multiply the many options for each individual field for every field in your database, and you can quickly see how the individual data maintenance processes can begin to add up.

Recipes offer a solution to streamline data maintenance tasks. With Recipes, you can combine multiple Insycle templates into a structured, multi-step process for automation, training, and organization.

How It Works

Every Insycle module runs using templates. A template is a process of steps and settings that are executed at the module level. For instance, you might have a template for merging duplicate companies by name and domain name.

Recipes are collections of templates ordered into numbered steps that are executed in succession. You can add pre-built or custom templates to a Recipe.

Then, that Recipe can be automated to run all of those templates one after another, in order, on a set schedule. Recipes can be used to organize your processes, train your employees, or integrate with HubSpot Workflows.

For example, this Recipe for deduplicating contacts includes multiple templates that identify duplicate contacts differently.

dedup contacts recipe
1. Create a Recipe

Once you have a good set of templates that make sense to run together, navigate to Operations > Recipes.

To create a new Recipe, click the plus + on the right side of the grey menu bar.

new recipe

Then, you'll be prompted to name your Recipe. Give it a name that will make it immediately recognizable and describe what it does.

2. Add Templates

Click the + Template button to add Insycle's default templates or your own customized templates to a Recipe.

template button

Every Recipe can only deal with one object type. Once you choose a template, the record object (contact, company, account, lead, etc.) becomes the type for the entire Recipe. So, if you add a contact template, you can only add other contact templates to the Recipe.

It is best practice to save after adding each template. If you navigate elsewhere without saving, your changes will be lost. Click the Save button in the grey menu bar.

save
3. Choose Mode and Schedule

Once you have added all of your templates, click the Review button. 

Select the Mode. By default, Recipes are in Preview Mode, which is used for analysis purposes; no data is modified. Sample CSV reports of all templates are generated.

However, to apply to your CRM, a Recipe must be saved in Update Mode.

update mode

On the Notify step, you can customize the notification report delivered each time the Recipe runs.

recipe-review-update-notify-always-send.png

On the When tab, select Automate and configure the frequency you'd like the template to run. When finished, click Schedule.

recipe-review-update-when-weekly-monday.png

Advanced Info

Adding Recipes to HubSpot Workflows

Insycle directly integrates Recipes into HubSpot Workflows as steps in the automation process.

hubspot-setup-inclusion-list-create-workflow.png

In this example, Insycle will cleanse, deduplicate, and associate contacts after they fill out the lead capture form, then set the property "Cleanse Completed" to "Yes".

To add your Recipe to a HubSpot Workflow, it must be in Update Mode, with the Automation setting Execute as HubSpot Workflow Action.

recipe-review-update-automate-hubspot-workflow.png

Learn more about associating records in HubSpot Workflows, or learn Why Data Management Is So Time-Consuming and How Recipes Can Help.

Built In Recipes

Insycle comes pre-loaded with Recipes that provide multi-step processes for solving common data management issues.

Built-in Recipes will be labeled with "Created By Insycle" in the Recipe dropdown.

recipes-new-1.png

ⓘ Built-in Recipes Cannot Be Edited

You cannot change a default Recipe or the underlying default templates. When you modify a default Recipe and save it, the template will be given a new name, following this convention: "My [Recipe Name]".

Reviewing Recipe History in CSV Reports

You can view changes by downloading CSV reports from the Activity Tracker. Though there isn't a single report for all of the Recipe templates, you can download individual reports for all of the templates included in the Recipe. All operations that are part of a Recipe will be checkmarked in the Recipe column of the table.

Recipe in Activity Tracker

  1. The operations are listed in reverse chronological order. The Recipe row appears below the templates.
  2. The Recipe's Run ID will help you determine which are the related template operations. 
  3. You can see what templates are a part of which Recipe by hovering over the Recipe checkmark. This will display the Recipe's Run ID.
  4. To download the template reports, click the respective template Run IDs.

Additional Resources

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