Salesforce Bulk Operations Overview

bulk operations

Managing a Salesforce database is no small feat, especially when data clutter and inconsistencies start accumulating–affecting productivity, team morale, and your bottom line. Incorrect or useless data is more than just an inconvenience–it's a business obstacle that can balloon Salesforce costs, diminish email open rates, and tarnish your brand’s reputation.

With Insycle’s Bulk Operations module, you can surface problem data and make updates in bulk based on your defined criteria. You can add or remove values in multi-select fields, find and delete potential junk records, make straightforward, "If value=x, set it to=y," changes, and more. The built-in templates, powerful filtering, and flexible actions create a smoother data management experience for your team.

Key Use Cases

How It Works

The Bulk Operations module makes it easy to clear values, update fields, or perform deletions in bulk.

Powerful filtering options let you segment records to clean up problem areas including low-value emails, invalid phone numbers, or any other troublesome attributes. Records that meet these criteria can automatically be tidied up based on rules you create.

You can preview changes to ensure the operation runs as intended, then apply the changes to your live Salesforce database. All these configurations can also be saved and automated, set to run at regular intervals, putting your cleanup and update processes on autopilot.

Salesforce Record Types Supported

Insycle supports the following Salesforce record types:

  • Contacts
  • Accounts
  • Leads
  • Opportunities
  • Custom Record Types

You can select the record type you would like to work with in the top menu of each module or app.


Step-by-Step Instructions

Step 1: Filter Records Down to Those You Want to Update

Navigate to Data Management > Bulk Operations.

Select the database and record type in the top menu. Then explore the templates for an existing solution that may be close to what you need. 

Each row in Step 1 is for a field you want to look at to determine whether to include or exclude a record from this task. With this filter, you're telling Insycle what records you would like to update.

In the below example, records that have an Industry value of "Information Technology and Software" will be included in this bulk operation.


When you click Search, Insycle will list matching records in the Record Viewer at the bottom of the page. If you make changes to the filter, you need to click the Search button again to refresh the viewer.


Step 2: Configure Rules That Will Update Your Field Data

Now you'll tell Insycle what changes to make. 

Under Step 2, make sure you are working in the Update tab. When this action is applied, previously existing data will be removed from the field.


  1. Select the relevant field you want to update from the Field Name dropdown. 
  2. For the New Value, type the value you would like to update your selected field with. 
  3. The Field Meta value provides information about the field type and is automatically populated by Insycle. This information will vary depending on the field type.

To add another field and make additional updates click the + Field button. You could create a backup of the original value by writing it in a custom field.


Preview and Update

Preview Changes in the CSV Report

Now with the filters and update actions in place, you can preview the changes you are making to your data. It's important to verify that your fields are being updated as expected before those changes are pushed to your live database.

Under Step 3, click the Review button, then select Preview in the popup.


On the Notify tab, add any additional recipients who should receive the CSV (and make sure to hit Enter after each address). You can also provide additional context in the message subject or body.

On the When tab, click Run Now and select which records to apply the change to (in most cases this will be All, but if you have a large number of records, you may just want to do a chunk for a test), then click the Run Now button.


Open the CSV file from your email in a spreadsheet application and review the columns. For each field you’ve set up to change, a column will appear for both (Before) and (After). This will let you know what you started with and what change will be made to Salesforce. 


If the results don't look the way you expected, go back to your filters and actions and try making some adjustments, then preview again.

Apply Changes to Salesforce

If everything in your CSV preview looks correct, return to Insycle and move forward with applying the changes to the live Salesforce data.

Under Step 3, click the Review button, this time select Update mode.

On the When tab, click Run Now and select which records to apply the change to, then click the Run Now button.


Save Templates and Set Up Automation

After you've seen the results in Salesforce and you are satisfied with how the operation runs, you can save your configuration as a template and set up automation so this clean-up operation runs on a set schedule. 

Return to the Template menu at the top of the page and click the + to give the new template an informative name, then click the Save button.


Under Step 3, click the Review button, and select Update mode again.

On the When tab, select Automate, and configure the frequency you'd like the template to run. When finished, click Schedule.


 If you have several templates you'd like to automatically run together, you can create a Recipe.

Audit Trail and History

With the Activity Tracker, you have a complete audit trail and history of changes made through Insycle, including processes run in Preview mode or data syncs. At any time you can download a CSV report that lets you see all of the changes that were made in a given run of the operation.

Navigate to Operations > Activity Tracker, search by module, app, or template name, then click the Run ID for the operation.


Advanced How-Tos

Updating Multi-Select Checkbox Fields

Multi-select fields are often used for tracking things like interest in products, events attended, and other data that require consistent updating.

The issue is that appending new data to existing multi-select checkbox or picklist fields in Salesforce requires that you re-import your historical data along with the new multi-select data. Adding new selections to existing selections, without including those previous selections in the CSV, causes that data to be overwritten and lost in Salesforce.

Updating multi-select checkbox fields using the Bulk Operations module is simple. First, you use rules to filter data down to those records that you would like to update. Then you can append or subtract values to the picklist in just a few clicks.


Learn more about bulk editing multi-select field values.

Bulk Convert Salesforce Leads to Contacts

Insycle makes it easy to convert leads to contacts in Salesforce, in bulk.

First, you filter your leads using rules, down to the leads that you would like to convert. For instance, maybe you choose to convert all leads that were created after a certain date. Then you simply tell Insycle to convert your selected leads to contacts.

convert leads to contacts

To learn more, see Bulk Convert Leads to Contacts and Accounts In Salesforce.

Frequently Asked Questions

Can I bulk update any field in my Salesforce database?

You can update any field in Salesforce that is writable using the Bulk Operations module. To see a full list of writable fields for each record type, use the Cleanse Data module.

Can I filter using one field and update the value of a different field?

Yes. While it is most common to filter by and update the same field, you can filter by one field, then update another.

In this example, when the Lifecycle Stage is "Lead," the custom field, Ready for Owner will be updated to a "Yes" value.


Is the old data from the field deleted when I run the bulk update?

Yes, the pre-existing data in the record will be overwritten by the bulk update. If you need this data for reference or restoration, it will be available in the CSV in the Activity Tracker.

Can Insycle bulk delete data in Salesforce?

Yes, you can use Insycle to bulk delete your Salesforce data. Learn more about bulk deleting records.

Additional Resources

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