Updating data in your CRM is critical for making it filterable, usable, and consistent. You may need to identify records that have a specific value in a field and update all matching records to a new value, in bulk.
With Insycle, you can identify records that have a specific value in a specific field and update them with your desired value.
"If value=x, set it to=y."
Insycle makes it easy to slice and dice your data and update fields on a conditional basis.
How It Works
Insycle makes it easy to map fields with new values, based on the value present in another field.
For instance—If the Job Title is CEO, make the Persona "CEO Steve." Insycle allows you slice and dice your data down to the records that you need to update (Records with CEO as Job Title), then inject data into your new field (CEO Steve in Persona).
First, use the Bulk Operations module you set a filter that tells Insycle what fields that it should be looking at, based on rules. Then you apply the Update function to the field that you would like to update. Then, you can update once, or automate these updates on a regular basis.
Step 1: Define Filter for Conditional Value
Conditional bulk updates are handled in the Bulk Operations module. In Step #1, you filter our database down to only those records that you would like to identify and update.
In our example, we are looking for contacts that have the listed city is New York, to update their Country to US.
With your filter set, a preview of the fields that match this filter will be generated at the bottom of the screen.
Here, you can view and select individual records for update using the checkbox next to the record.
Step 2: Bulk Update
Here is where you tell Insycle what fields you'd like to updates to make.
In this example, we are taking all contacts that have their city listed as New York, and updating their country to US.
You select the field you would like to update, and input the value that you would like to update it with
And just like that, you've set up an update based on conditional values in another field.
To create a template, click the Add Template Button (+) to give your template a name, then click the Save Button to save it for future use.
Step 3: Choose Preview or Update Mode
Once ready, you can select individual records from the record preview at the bottom of the module screen, or just click the Review Button.
First, you'll choose whether you want to run this operation in Update Mode or Preview Mode.
In Preview Mode, you'll be able to generate a CSV report that details all of the changes that will be made to your data. Preview Mode does not push any data updates to your live database.
Update Mode does push updates to your live database.
Click next. In the Notify screen, you'll be able to put together an email report for your update. You can add colleagues and customize the report with additional context as needed.
Click Next. In the final screen, you choose whether you want to run the module one time, immediately (Run Now) or recurring on a regular, set schedule (Automate).
In Automate, you can choose an hourly, daily, weekly, or monthly schedule for your standardization processes. You can always view scheduled automated operations in the "Automations" screen on the main menu.
Complex Conditional Branches Example (Syncing Owners Across CRMs)
One common complex use case for conditional updates is syncing record owners across CRMs.
For example, if you wanted to sync your Pipedrive organization owner with your HubSpot company owner, there are some nuances that can make this a headache across integrated systems.
The fields may not natively sync, and the owner will not be properly associated in both systems. Additionally, these fields often store the Owner ID, and not the actual name of the owner. So moving that data from one field to another means that you are simply passing the owner ID, and not the name of the owner, which is not always what you'd want.
Often, this results in a workaround. For instance, one commonly used workaround is to copy the Pipedrive owner to a new custom field and then sync that field with HubSpot, and update to the owner's name using HubSpot workflows. But this is tedious and complicated.
Insycle makes it easy to handle this using three functions—Map, Map default, and Copy. Here is an example of mapping the ID numbers so that if they are one value in Pipedrive, it will change it in HubSpot:
Using the Transform Data allows you to do multiple conditional bulk updates all in one template. The way to read it is the following:
- If "My Custom" has value 123, set the value 456 in the "Contact Owner" field << 123 is the Pipedrive owner ID, 456 is the matching HubSpot owner ID
- If "My Custom" has value 234 or 345, set the value 567 in the "Contact Owner" field << 234 and 345 are the Pipedrive owner ID, 567 is the matching HubSpot owner ID. You can optionally map two Pipedrive owners to one HubSpot owner.
- If "My Custom" has no value, that is, no owner, set the "Contact Owner" to a default HubSpot contact ID.
To clarify, in this template the field "My Custom" is not modified, it's used as an input for the mapping. The output of the mapping is set on the "Contact Owner" field.
Preview Changes Before They Go Live
You can preview the changes that you are making to your data before those changes are pushed to your live database. When you run select modules in Insycle, you have the option of choosing between Preview Mode and Update Mode once you click the button.
You can set up ongoing data maintenance automation with Insycle on the module level, using Recipes, or integrating with Workflows. You can view all scheduled automations on the “Automations” page on your dashboard.
Audit Trail and History
The Activity Tracker lets you review all changes made through Insycle. At any time you can download a CSV report of the operation and records affected.
Related Blog Articles
- 5 Steps for CRM Data Standardization
- How to Create a Customer Data Management Plan
- Standardize State & Country Fields That Break HubSpot Salesforce Sync
Related Help Articles
- Module Overview: Bulk Operations
- Module Overview: Transform Data
- Bulk update values of any field
- Bulk clear values from field
- Format Names, Phone Numbers, Addresses